We have found that certain auctioneers tend to say that they specialize in the “auction process” more than any specific asset type.
RE/MAX Group Auctioneers out of Cartersville, GA is mixing it up next month with “Commercial, Residential, Land, Lots and Development Opportunities” throughout the state. Among the offerings is a 7 bedroom home and an office building. Certainly these cater to different types of buyers. They are offering the properties in both sealed bid format and on-site open outcry format. the auctions will take place over several days throughout October.
Tranzon Asset Advisors out of Kentucky will offer all 18 residential lots for a lender at absolute auction in early October. The sale will take place on site in Missouri and is expected to be sell-out. The auctioneer is ahead of the curve working with the lender as opposed to the developer who is most likely either all or partially out of the picture.
Developer auctions have been a much tougher sell these days with little or no absolutes and published minimums that may not even appeal to today’s buyer. Some developers, however, are happy with their auctions even if they don’t have a complete sell out claiming that the exposure their project receives as a result of the auction marketing assists them in disposing more inventory in the “after auction” market.
So yet another company will move to at least a partial online strategy for some clients. Benefits are many- the obvious being the auction day event which is pretty much out of the equation. Some also claim that the time to market is faster and marketing costs are lower but this is still up for discussion. We think you still need to advertise as hard if not more to drive the right buyers that will purchase in an online format.
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