So yet another company will move to at least a partial online strategy for some clients. Benefits are many- the obvious being the auction day event which is pretty much out of the equation. Some also claim that the time to market is faster and marketing costs are lower but this is still up for discussion. We think you still need to advertise as hard if not more to drive the right buyers that will purchase in an online format.
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September 11th, 2008 at 5:52 pm
I love the online format. If we can help facilitate this market any more than it already is, let us know.